《财富品质Fortune Character》是中国富豪生活方式第一刊
由财富品质(中国)有限公司出版发行并拥有版权。月刊发行18.4 万册,唯一真正覆盖中国所有经济发达地区和城市的高端媒体,15 家分支机构遍布中国经济发达城市,全球拥有19 个采编中心和商业运营中心,最了解中国富豪,每年采访企业家超过600 人。作为要客会员专刊,《财富品质》是中国最具商业价值,最了解中国富豪的媒体,核心团队拥有超过十四年的中国高净值人群服务经验,拥有超过300 万的中国高净值人群客户数据库,累计面向中国富豪阶层发行杂志超过2000 万册。杂志广告联系电话:021-61732108/15821083091
2017 年《财富品质》全新改版,增加的Event Mall 专刊为中国富豪群体360 °呈现最顶级的限量奢品、流行趋势与丰富多彩的极致体验,实现财富人士对 高端品牌活动与生活方式的直接预约预定服务,也是活动组织者最佳的的推广合作平台。
Fortune Character Magazine (FCM) is the No.1 luxury and lifestyle magazine published for Chinese billionaires.
Fortune Character Media Ltd publishes the FCM and owns the copyright. With controlled circulation of 184,000 copies per issue of each month, FCM is the only highend magazine distributed to all developed cities and regions around China. The Magazine has expanded to 19 editorial and business operation offices around the world. To better understand the Chinese millionaires and billionaires, FCM interviews more than 600 entrepreneurs each year. Being a media with high commercial value and professional knowledge of Chinese billionaires, FCM is directly mailing to Yaok members. Its core team has over 14 years working experience to serve China’s high net worth individuals and ultra-high net worth individuals (HNWI and UHNWI). Until now, the Magazine has established a database of over 3 million HNWI and UHNWI clients and published accumulative total copies of 20 million. Fortune Character Magazine 2017 hit the market with a brand-new edition. The newly added Event Mall featuring global state-of-the-art luxury products with limited edition, trend-spotters and ultimate experiencing events. As a promotional and organizational platform, Event Mall aims to provide all-around services and offer direct reservation to the clients for brands and lifestyle events.
中国唯一国际化发展的高端媒体集团,在全球20 多个国家拥有采编团队,年举办各类奢侈品活动超过150 场,拥有高端客户数据超过300 万。
《财富品质》同时也是要客集团官方媒体,是要客集团所有客户的生活方式教科书。财富品质集合了奢侈品及高端生活方式服务领域各最优秀的专家、学者及管理者,这些专家既是该产业的意见领袖和资源整合者,也是财富品质各个领域的形象代言人。
财富品质学院
中国富豪生活方式专业培训机构,在生活方式领域拥有师资和课程优势,采取会员制O2O 模式,正在成为中国最大的生活方式培训服务平台。财富品质学院在全球范围内拥有优秀培训师超过200 人,累计为超过80 个机构提供过生活方式教育服务。财富品质学院和很多奢侈品牌拥有长期战略合作关系。
A professional lifestyle training platform for China’s billionaires; Being the largest lifestyle and training platform in China; Powerful education and curriculum system; Over 200 élite trainers around the world; Provided education service for more than 80 organizations; Online-to-offline membership enrollment; Long-term strategy cooperation with global luxury brands.
财富品质学院是中国生活方式培训第一品牌
财富品质学院在课程设置、课件研发及师资储备方面具有行业领先优势。凭借国际顶级师资团队,通过严谨的全方位课程服务体系、完善的培训效果评估系统,应用创新体验式教学模式及会所式课堂,让学员在最私密的奢华会馆中悉获最贴心的专业分享与完美体验。
财富品质学院师资团队包括欧洲王室成员、贵族后裔、皇室管家、全球知名社会名流、超极国际明星、国际顶级富豪、全球顶级奢侈品牌CEO、国际级生
活方式专家和教练、礼仪专家、奢侈品专家等。
Fortune Character Training is China’s premier lifestyle training platform.
Fortune Character Training owns the cutting-edge facilities and élite faculty team to provide elaborate course schedules and creative curriculum designs. Besides, the training programmes are highlighted by the comprehensive class contents, effective training evaluation system, creative experiencing teaching model and club house style classroom. Each student enjoys professional share and comfortable and private training environment.
The faculty team includes Royal Family members, royal descendants, international celebrities, CEO of luxury brands, international lifestyle experts, etiquette trainers,luxury experts and so on.
全球视野
财富品质集合了奢侈品及高端生活方式服务领域各最优秀的专家、学者及管理者,这些专家既是该产业的意见领袖和资源整合者,也是财富品质各个领域的形象代言人。
Fortune Character Group gathers the talented experts, scholars and managers in luxury and high-end lifestyle service field. These experts are not only the industry's opinion leaders and resource integrators, but also spokespersons of Forutne Character in different areas.
财富品质读者描述
发行区域
每期全国发行超过18. 4 万册,华东、华南、东北、华北以及西南经济发达城市是发行重点,其中华东地区占总发行量36%。
Over 184,000 copies of each issue are distributed nationally.Developed cities including East China, South China, Northeast China and Southwest China are major target areas. And 36% of our circulation goes to East China.
公关活动
在中国,财富品质充分利用其丰富的从业经验和全球化网络优势,在广阔的实践和专业领域中,为国内和国际奢侈品牌提供极具创意的公关传播策略与解
决方案。我们知道什么样的产品适合策划什么样的活动,也知道怎么样做活动能更保证客户价值起到最好效果。
In China, Fortune Character offers creative PR strategies and solutions for domestic and international luxury brands, with exploring its rich experience and theadvantage of global network, to practice widely in a professional manner. We know the best way to launch an activity for different products but also are familiar withhow to make it to ensure a perfect result for customer values.
客户资源:
财富品质最了解中国富豪,核心团队拥有超过十四年的中国高净值人群服务经验,拥有超过300 万的中国高净值人群客户数据库,累计面向中国富豪阶层发行杂志超过2000 万册,组织各类富豪与奢侈品活动超过2000 场次,有不低于30 万人次中国富豪参加过财富品质举办的活动。
Customer resource:
The core team of Fortune Character Group has over fourteen years' experience to serve China's high net worth group, with the customer database of China high net worth population of more than 3 million. The magazines published more than 20 million copies targeting to Chinese billionaires. FCM has organized more than 2000 times all kinds of rich and luxury goods activities, and there are no less than 300 thousand people attended activities events.
媒体资源:
财富品质集团拥有中国发行量最大的富豪杂志《财富品质》,《财富品质》月刊发行超过18 万册,在中国15 个城市拥有自己的富豪采访、研究和服务团队。财富品质研究院是中国最具影响力的奢侈品研究机构,中国奢侈品行业专业话语权拥有者和中国高端消费趋势的引领者,与80% 以上的主流媒体都有内容和专栏合作。
Media resource:
Fortune Character Group has owns the largest circulation magazine-Fortune Character, which publishes more than 180 thousand copies per month, with own editorial, research and service team allocating in 15 cities around China. Fortune Character Institute is the most influential research institution of luxury industry in China. "It is the owner being not only the owner of professional voice and the leader of Chinese high-end consumption trends, also cooperates with Fortune Character Group cooperates with more than 80% of the mainstream media via content and column."
最了解奢侈品市场:
财富品质最了解奢侈品牌和奢侈品市场,每年财富品质团队累计对超过30000 名资产千万以上富豪进行过奢侈品消费倾向调查,并发布与奢侈品相关报告
超过30 份,目前所有报告是奢侈品牌了解中国市场并进行决策的第一参考,同时财富品质团队也在为很多奢侈品牌提供顾问服务。
Expert of the luxury market:
FCM understands luxury brands and luxury market. The team surveyed more than 30000 billionaires regarding to luxury products comsuption every year. FCM published more than 30 relevant reports of luxury goods. All current reports are the first reference to understand the market and Chinese luxury brand decision, The team also for provide advisory services for many luxury brands.
无论是新品发布、生活方式传播、品牌战略制定,还是政府公关活动,财富品质都以丰富的从业经验与标准化的管理流程帮助客户解决各种公关传播诉求,规划立体化传播策略,从而协助客户提升其品牌知名度和美誉度。
Whether it is new products releases, lifestyle promotion, brand strategy development, government publice relvation events, FCM provides services and solutions of experienced and standard management, which adds values to brands' future development.
财富品质盛典