世界杂志广告投放刊例介绍   世界-杂志广告投放最新价格-广告投放电话

经常阅读《世界》杂志的占比是旅游类杂志位居第一，《世界》的阅读频率在全国旅游媒体中遥遥领先。说明世界杂志的读者忠诚度高，杂志的内容对读者来说值得经常阅读。世界杂志广告投放最新价格,世界杂志广告投放电话,世界杂志社电话,世界杂志广告部电话：021-61732108/15821083091。

数据显示，读者的主要获取方式是主动购买和常年订阅。《世界》读者的主动获取比例超过90％，为全国旅游媒体之首。
The percentage of those who read "Top Travel" magazine frequently ranks first among the tourism magazines and the frequency of reading "Top Travel" takes a large lead among the national tourism media. This demonstrates that the loyalty of "Top Travel" magazine readers is high and the contents of the magazine are worth frequent reading for readers.
Additionally, data displays that the main acquisition mode of the reader is active purchase and perennial subscription. The percentage of active acquisition for the "Top Travel" readers is greater than 90%, ranking No. 1 among the national tourism media.

世界杂志广告投放刊例发行数量及发行区域

发行数量及城市分布

全国发行48万册，发行以北京、上海、广州、深圳为主，多个二级城市渗透发行。北京、上海、广州（含深圳）发行比例为40％、30％、30％，实现了独具特色的组合型精准发行，成功占领传统发行渠道和高端消费场所。
Quantity and distribution of issuance
Top Travel is issued by 480,000 volumes throughout the country. Such penetration issuance is mainly in Beijing, Shanghai, Guangzhou and various send-tier cities, thereof, Beijing,Shanghai and Guangzhou (including Shenzhen) respectively account for 40%, 30% and 30% of the whole issuance quantity, realizing an unique combined accurate issuance and successfully occupying the traditional issuance channel and high-end consumption places.
发行渠道分布
零售占发行总量的69％，订阅占发行总量的27％，赠阅占发行总量的4％。
其中各零售渠道中：
★ 报刊亭约占零售量的55％
★ 大型超市、连锁便利店约占零售量的14％
★ 机场、地铁约占零售量的20％
★ 书店约占零售量的11％
Among the whole issuance quantity, retail accounts for 69%, subscription accounts for 27%
and free distribution accounts for 4%; as for the whole retail sales:
★ Newsstands account for 55%
★ Supermarket and chain convenience store account for 14%
★ Airport and subway account for 20%.
★ Bookstores account for 11%
展示渠道分布
超过10000个展示点，覆盖全国20多个城市，确保品牌宣传直达目标人群。
★ 机场贵宾厅
★ 星巴克等高档餐饮、娱乐场所
★ 五星级酒店
★ 著名院校EMBA学员
Distribution of issuance channels
More than 10000 presentation points are distributed in 20 cities in China, ensuring a brand
communication directly to the target group.
★ VIP hall of airports
★ High grade restaurants and entertainment venues
★ Five-star hotels
★ EMBA students of noted academies

《世界》以明星封面在旅游杂志中独树一帜，外拍团队多次组织章子怡、莫文蔚、邓超、陆毅等一线明星亲赴世界各地拍摄杂志封面及内页大片。《世界》杂志年度品牌活动“明星旅行家”更是集合许戈辉、鲁豫、夏雨、邓超、姚晨、袁泉、黄奕等几十位当红明星参与，引领高品质旅行风尚。
Top Travel outshines other t ravel magazines by virtue of its star covers. The photography team has organized various star travels around the world to make pictures for the covers and the big innersheet pictures. Such famous stars include Zhang Ziyi, Mo Wenwei, Deng Chao and Lu Yi, thereof, Zhang Ziyi travels to Oman as the cover model of Top Travel. Star Traveler, the annual brand activity of Top Travel has invited dozens of big stars like XuGehui, Lu Yu, Xia Yu, Deng Chao, Yao Chen, Yuan Quan and Huang Yi, leading the fashion of high quality travel.

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